Vinnova awards Price Edge 1 Million SEK – to develop an artificial intelligence solution for value-based pricing, targeted at manufacturing companies.
Price Edge Solutions AB, a fast-growing Price Optimization & Management (PO&M) software provider, today announced it is being awarded a grant of 1 Million SEK to integrate Artificial Intelligence (AI) technologies into its pricing software for value-based pricing – replacing what has previously been done manually by management consultants. The grant is being awarded by Vinnova, Sweden’s government agency focused on research and innovation.
By leveraging AI, this new product will make value-based pricing available for small- to medium sized manufacturing companies, as the product will be able to replace the heavy and manual analytical work that is otherwise required. In addition, the product will also make it much more efficient and cheaper to maintain such price logic over time.