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Dynamic Pricing & AI: The Future of e-Commerce

August 14, 2019 in Blog

Apart from marketing, managing inventory, and taking care of logistics, as an online retailer, you must also determine the best price point for your products. This can be a daunting task because calculating your prices and staying on top of managing supplier costs takes time – time you could be spending performing other tasks for your business.

Not to mention the long hours you spend at the computer analyzing competitors’ pricing models and determining your customers’ perceived value of the product. But there are advanced strategies you can use to make pricing your products easier and more efficient: dynamic pricing and artificial intelligence (AI).

What is Dynamic Pricing?

The concept of dynamic pricing is to offer the right price to the right customer, for the right product, at the right time to increase your business’s revenue and profit. 

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Last Month’s Best Pricing Reads – July 2019

August 1, 2019 in Pricing Monthly

Every month the Price Edge team puts together a curated list of all the must-read pricing articles picked-up from a variety of trusted online sources.

If you are curious and looking to learn more about pricing, you should definitively read the Pricing Monthly.

Here is a list of last month’s best pricing reads: Continue reading »

Price Edge included in Forrester’s Now Tech: Pricing And Promotion, Q3 2019

July 22, 2019 in News

Price Edge, a fast-growing provider of Price Optimization & Management solutions, announced today that the company has been included in the latest Now Tech report from Forrester Research for Pricing and Promotion solutions in Q3, 2019. Forrester is a leading global research and advisory firm.

“Delighted to find Price Edge included in the Forrester Now Tech report. It’s about time that enterprises started considering adopting a pricing and promotion solution on a larger scale. I hope this report helps new customers to analyze and understand the fast-growing market we are in,” said Rickard Glamsjö, CEO and co-founder of Price Edge.

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4 Key Insights from EPP Monetized, the B2ME Pricing Forum

July 10, 2019 in Blog

EPP Monetized, a gathering of the B2ME pricing community, is one of the latest & greatest events for pricing experts, pricers and pricing software vendors in Europe. In particular, the event gives pricers the opportunity to network and learn from peers, industry leaders and solution providers that can help extend, scale and grow their businesses.

Last week (July 3-5, 2019), parts of the Price Edge marketing & implementation team travelled to Amsterdam and Johan Cruyff Arena to network with and learn from some of the leading pricing experts in the B2ME pricing world at the EPP Monetized Pricing Forum.

Joining over 60 attendees, 30 speakers, and multiple exhibitors at the event, we experienced more than 25 hours of content, and took part in over 20 hours of exhibiting across a three-day period.

Here are our four major takeaways from the conference:
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Last Month’s Best Pricing Reads – June 2019

July 1, 2019 in Pricing Monthly

Every month the Price Edge team puts together a curated list of all the must-read pricing articles picked-up from a variety of trusted online sources.

If you are curious and looking to learn more about pricing, you should definitively read the Pricing Monthly.

Here is a list of last month’s best pricing reads:

Continue reading »

6 E-Commerce Pricing Strategies to Help You Sell More

June 6, 2019 in Blog

Your e-commerce pricing strategy has a direct impact on how well your online business performs. There are so many things to consider when it comes to pricing such as the cost of your products or services, your customer’s needs, and your competition.

E-commerce businesses often struggle with determining the right prices for their business. They want to price their offerings low enough that customers will purchase, but also high enough that they can make a reasonable profit. For this reason, we’re going to show you 6 e-commerce pricing strategies to help you sell more with your e-commerce business.

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Last Month’s Best Pricing Reads – May 2019

June 3, 2019 in Pricing Monthly

Every month the Price Edge team puts together a curated list of all the must-read pricing articles picked-up from a variety of trusted online sources.

If you are curious and looking to learn more about pricing, you should definitively read the Pricing Monthly.

Here is a list of last month’s best pricing reads:

Continue reading »