Every month the Price Edge team puts together a curated list of all the must-read pricing articles picked-up from a variety of trusted online sources.

If you are curious and looking to learn more about pricing, you should definitively read the Pricing Monthly.

Here is a list of last month’s best pricing reads:

What really matters in B2B dynamic pricing (McKinsey)

Pricing for lifetime customer value (Ibbaka)

New Product, New Price: Five Critical Elements To Weigh When Deciding What To Charge (Forbes)

First Insight Study: Price Sensitivity is Falling Across Retail Categories as Consumer Confidence Stays Strong (First Insight)

Pricing: The next frontier of value creation in private equity (Mckinsey)

The Challenge of Pricing Disruptive Technologies (Mark Boundy on LinkedIn)

Tying Pricing Strategy To Company Values Is A Key Factor In Revenue Equations (Forbes)

Why You Shouldn’t Slash Prices in the Next Recession (Harvard Business Review)

Wondering about how you could put all these new ideas to work inside a pricing software? Then make sure to check out our pricing software and book a demo with one of our pricing experts.