Price Edge, a Price Optimization & Management (PO&M) software provider, announced today the release of their latest AI solution, PriceEdge™ Optimize, which applies artificial intelligence to optimize prices & revenues for eCommerce stores.

PriceEdge™ Optimize enables eCommerce stores to get optimal price suggestions and gain insight into their products price elasticity, by understanding the purchase behaviour around each product in combination with competitors’ pricing. This not only enables pricing teams to save time and effort, but it also empowers them to focus more on business strategy rather than pricing administration. The solution can additionally be implemented within hours, as all data is collected via a script that’s simply embedded in the webshop code.

With this addition, Price Edge now challenges the incumbents in end-to-end pricing solutions with a broad set of solutions designed to solve any price management and optimization needs.

“Today, eCommerce businesses must stay on top of rapidly changing market conditions and customer preferences,” said Rickard Glamsjö, CEO, Price Edge. “Prices must continuously adapt to the constantly changing market dynamics and unique differences of each business to deliver pricing recommendations that drive revenue and identify hidden profit. The addition of PriceEdge™ Optimize delivers on this vision”.

To learn more about Price Edge’s pricing technology and PriceEdge Optimize™, please visit:

About Price Edge

Established in 2014 in Sweden, Price Edge has developed the dream pricing software – a cloud-based price optimization & management software for enterprises, which gives them access to new pricing strategies and more flexibility than ever before. Price Edge’s vision is to become and stay the leading price optimization & management solution provider by offering a more flexible and easier to use product than all other options in the market.

PriceEdge™ is already working with many of the largest brands in the world and recently started to ramp up its global growth. They are a young, energetic team pursuing the vision of building a global SaaS company that will fundamentally change the way enterprises work with pricing in both B2B and B2C.