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How to get started with dynamic pricing

March 28, 2018 in Blog

What happened lately that made dynamic pricing such a priority? Well, the answer is easy. It’s been Amazon.

We must recognize Amazon as the driving force behind dynamic pricing. Their adaptability to a vast and diverse inventory has set a benchmark for competitors to follow in their footsteps.

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How to Overcome 5 Common Blockers for Better B2B Pricing

March 28, 2018 in Blog

Analysis has shown that a 1% increase in realized price brings an 8% improvement in operating profit, whilst a 1% improvement in market share or variable costs brings about only 4%. This makes it clear that the beliefs against changes in pricing should be overcome, else money is left on the table and the door is open for competitors who understand the power of pricing.

 

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